The Local, Sweden's news in English, is reporting today on a fashion school that challenged its students to come up with something new and different. Two of the top winners of the competition were:
Fashions for women prisoners, a population that had previously been relegated to unisex t-shirts and jogging pants. In pastel colors and made from organic cotton in a range of styles they are a big hit with the women at Faringso Prison.
But the winner is underwear with a pocket for condoms.
"Three high school students from Helsingborg received the national Young Enterprise (Ung Företagsamhet - UF) award in a ceremony held in Stockholm on Tuesday, Dagens Nyheter reports.
"A little mistake can have major consequences. It's important to have a condom at the ready when it's needed. It's no use if it's in your jacket pocket," Nick Larsson told the newspaper.
Larsson is one of the co-founders of S.T.A.T (Sooner Than Already There), a UF-funded company that has so far managed to sell 350 pairs of underpants."
I don't know about you but I think this is really smart and predict it will be a HUGE success. And if I'm right there will be underpants with pockets for women in the future. Click on the title to this post and read the whole story.
Wonder if the daughter of a certain vice presidential candidate might have benefited from this product.
A tip of the hat to Jan Rosenqvist iin Yterrby, Sweden, for putting us on to this story.